NASCAR Sponsorship Reaps Continuous Benefits

Many NASCAR fans represent potential Eagles members. One in every three Americans (75 million) is a NACAR fan, with NASCAR the Number 2 sport on TV.

To promote the F.O.E. among such a large segment of its targeted population, the Eagles entered into a sponsorship with the Braun Racing Team in 2005, with the Eagles name and logo affixed to the trunk lid of the #32 WIN Fuel Car. The Eagles reaped immediate benefits when the #32 car won the pole position for the O'Reilly 300 NASCAR race. The F.O.E. also received more than seven minutes of primetime coverage on "NBS 24/7" on two consecutive nights.

In May, 2006, the NASCAR Busch Series team Braun-Akins announced the team would transfer driver Jason Leffler's points from the #32 car to the #38 car, which gave the F.O.E. additional sponsorship signage and a greater return on its sponsorship investment.

This kind of publicity — aimed at a strong NASCAR fan base that shares many of our F.O.E. values — is creating a strong interest in the F.O.E. This has already been confirmed by dozens of NASCAR fans joining Eagles aeries and auxiliaries-including several NASCAR drivers.